About
Two marketers who started shipping
We both spent years marketing other people's products. Then we each built our own, alone, with AI doing the work of a small team. One Small Ship is that system, written down so other people can use it.
Ground control
Who's running this
Co-founder
Sophie Michaud
Tech marketer turned builder. Built and runs Plumerie, a library app for physical books, alone with AI as her staff: web, iOS and Android, found by search with €0 spent on ads.
Co-founder
Heidi Suutari
Marketing consultant turned indie builder. Ships alone with AI: Hot Girl Steps on iOS, Postapop for social media, and a Finnish content site that went from zero to 5.25M Google impressions in its first year.
What we believe
- AI drafts and builds. A person decides. Reviews, merges, deploys and every customer email stay human.
- Distribution is the solo builder’s moat. Most small products don’t fail on code. They fail on nobody finding them.
- Rules beat reminders. We design deadlines and public ship logs so we never have to chase anyone.
- Only claim what you can link to. Every number on this site has a source and a date.
Read the method for free in Learn, or look up any term in the glossary.
Pick where to start
Your own product or your team. Read the free guides, or join the waitlist for the first Ship It cohort.