Ship It · starts 11 January 2027

Six weeks. Six ship logs. One live URL.

Ship It is a six-week cohort for solo builders, online and at your own hours. You ship every week, in public, on a leaderboard with everyone else. You finish with a live product and a plan to get it found.

Join the waitlist See the price

Two subtracks, one demo day

Start from where you are

Build

For marketers who want to build

You bring a problem you deal with yourself, and one number that shows it's real, like "this takes me 3 hours a week". You leave with a first version online that people can use, and a way of building with AI you can use again.

How building with AI works

Get Found

For builders who ship but nobody visits

You bring a product that's already online. You leave with Google, Bing and AI tools able to find it, your first helpful pages written, and a launch done in the places your users already spend time.

How AI answers pick sources

Pricing

The earlier you join, the less you pay

One payment, lifetime access. The price goes up €10 every 10 seats and stops at €299.

Indie builders

Ship It

€19

Lifetime access. The price goes up €10 every 10 seats and stops at €299. 10 seats left at this price.

Six-week cohorts, online and async. The first starts 11 January 2027
The OS pack: every template, prompt and Claude skill we use
Two subtracks: Build (your first product) or Get Found (people find the one you have)
The League: weekly ship logs, a leaderboard and To the Moon Day
A community of people shipping at the same time
Every future cohort, included

Join the waitlist

Seats	Price
1–10	€19
11–20	€29
21–30	€39
31–40	€49
41–50	€59
…	+€10
281 onward	€299

The site always shows the current price and how many seats are left at it.

Not ready yet?

Read the free guides, or join the waitlist for short build updates while we get the platform ready.

Join the waitlist What's a ship log?

Questions people ask

Is it for me?: It is if you have a real problem or a live product, and you want to put the hours in. It isn't if you want a shortcut, a revenue promise or someone to keep you on track.
Are there live calls?: No. Everything is online and async, so you work when it suits you. The only fixed time is the weekly deadline, Sunday 20:00 Helsinki time.
How much time does it take?: Plan for 5 to 8 hours a week. With less than that, a live URL in six weeks gets hard.
What does lifetime access mean?: You pay once. You keep the material, the community and the League, and every future cohort is included. Stay active by shipping.
Why does the price go up?: The first people in take the biggest bet, so they pay the least. The price goes up €10 every 10 seats and stops at €299. The price you see is the price you pay. No countdowns.
Do I need to know how to code?: Not for Build. You do need to read what the AI wrote and decide whether it's right. For Get Found, you need a product that's already live.
What does it cost on top of the price?: Your own tools: an AI subscription, a domain and hosting. The material shows exactly what we use and what it costs us.
What if I miss a week?: Miss one ship log and you carry on. Miss two and you move back to the free tier until you ship again. We won't send reminders. The rule is the reminder.
Can I get a refund?: Yes, until kickoff on 11 January 2027. After that, no.

Get early access to the €19 seats

The waitlist gets 48 hours to buy before anyone else, from 1 December. The first 10 seats are €19.