Pricing
Start free. Pay when you're ready to ship.
Every guide, glossary entry and blog post is free and ungated, forever. Paid offers add the templates, the deadlines and the people.
Free, for everyone
Everyone
Free
€0
Free forever. No signup needed to read.
- Every guide, glossary entry and blog post, ungated
- Indie League: the public leaderboard of who shipped what, open to read
For indie builders
Indie builders
Ship It
€19
Lifetime access. The price goes up €10 every 10 seats and stops at €299. 10 seats left at this price.
- Six-week cohorts, online and async. The first starts 11 January 2027
- The OS pack: every template, prompt and Claude skill we use
- Two subtracks: Build (your first product) or Get Found (people find the one you have)
- The League: weekly ship logs, a leaderboard and To the Moon Day
- A community of people shipping at the same time
- Every future cohort, included
For teams
Teams
Workflow diagnostic
€450
A 90-minute call with your team lead. If you book a workshop, the fee comes off it.
- Three of your team's workflows, ranked for AI
- The workshop format we'd recommend, and why
- Credited in full to a workshop
Teams
One person, five functions
from €2,500
A workshop for your team. Half day, full day or two days, up to 15 people.
- Your team's function map: what people decide, what AI drafts, what runs itself
- Your team's invariants file
- One real workflow built and running (full day and up)
- OS pack, Team edition included
Teams
Public workshop day
€290 early, €390 regular
A ticketed day in Helsinki for individuals and small teams, 20–30 seats. Spring 2027, date to come.
- Your personal function map and invariants file
- OS pack, Team edition
Everyone
AI-search visibility sprint
€2,500–4,000
Fixed-scope audit plus two weeks of implementation.
- Schema, llms.txt and crawler access
- Answer-first rewrites of your 10 key pages
- AI citation baseline
Questions people ask
- How does the Ship It price work?
- One payment, lifetime access. The first 10 seats are €19, and the price goes up €10 every 10 seats until it stops at €299. The price shown is always the current one.
- Can I get a refund?
- Yes, until kickoff on 11 January 2027. After that, no. Busy weeks happen, and the free tier is there for them.
- When does the first cohort start?
- On 11 January 2027. The waitlist gets early access on 1 December, and sales open to everyone on 3 December. How Ship It works
- Is the OS pack on sale by itself?
- Not for now. It’s the material you get inside Ship It.
- Do you do 1:1 coaching?
- No. Ship It is online and async, with the material, the League and the people shipping next to you. That’s how we keep the price low.
Not sure which one fits?
Read a guide first. If it clicks, Ship It is the same method with deadlines, a leaderboard and people attached.